RUGBY WORLD CUP 2019 – JAPAN
For the 2019 edition of Rugby World Cup, which was held in Japan, MJR TOM produced 1,080 HEINEKEN branded rack backpacks. For this specific event the “can collector bags” were created, allowing the vendors to decant cans and bring back empties. The backpacks were used in 10 out 12 tournament venues and in total nearly 900,000 beers were sold using them.