HEINEKEN
MEER OMZET, MEER LITERS
Being a Dutch company originally it is understandable that HEINEKEN is among our most loyal clients. We don’t just work together in Holland but also in USA, Dubai, Ukraine, Sint Maarten and many other countries where Heineken needs a sales driven activation tool.
MJR TOM has been the mobile catering partner with Johan Cruijff ArenA since 2005. From André Hazes to the Rolling Stones and Sensation White; we have seen it all in Amsterdam. Depending on the band that is playing MJR TOM operates between 15 and 50 vendors per night, serving beer, soft drinks, ice creams, cocktails and even hot food.
ETIHAD STADIUM – MANCHESTER
Since 2016 is MJR TOM de trotse partner van het Etihad Stadion in Manchester. Gemiddeld vinden er 4 popconcerten per jaar plaats in het stadion waar 60.000 bezoekers in kunnen. MJR TOM levert alle verkopers op het veld waarbij, afhankelijk van de band, de aantallen op kunnen lopen tot 100. MJR TOM verkoopt hier voornamelijk bier en cider.
HAMPDEN PARK – GLASGOW
In contrast to most other venues at Hampden Park MJR TOM operates draught buggies. The buggies are placed in strategic locations around the perimeter of the pitch, giving the venue an extra 24 points of sales in an area where static bars are not allowed. The buggies are set up in groups of six and are all managed by a Personal License Holder.
Best case: P!nk 2019
Vendors per night: 24 (2 nights)
Total sales: app. 20,600 drinks