ELECTRIC LOVE FESTIVAL – AUSTRIA
MJR TOM has been working at Electric Love Festival since 2017. Electric Love is held on a beautiful location near Salzburg and is considered one of our most valued partners. The EDM minded festival attracts around 55,000 visitors per day and is held over the course of 3 days. A variety of beer, cider and mixed spirits are sold by the MJR TOM vendors.

Best case: Electric Love Festival 2019 (3 days)
Vendors per day: 30
Total sales: 17,284 drinks

RUGBY WORLD CUP 2019 – JAPAN
For the 2019 edition of Rugby World Cup, which was held in Japan, MJR TOM produced 1,080 HEINEKEN branded rack backpacks. For this specific event the “can collector bags” were created, allowing the vendors to decant cans and bring back empties. The backpacks were used in 10 out 12 tournament venues and in total nearly 900,000 beers were sold using them.