MJR TOM International +31 (0)88 - 070 1000
MJR TOM International +31 (0)88 - 070 1000


This overview shows recent cases that we're proud of.

December 18, 2020
Heineken Global

Being a Dutch company originally it is understandable that HEINEKEN is among our most loyal clients. We don’t just work together in Holland but also in USA, Dubai, Ukraine, Sint Maarten and many other countries where Heineken needs a sales driven activation tool. Best case: Dubai Rugby Sevens – 2017 Vendors per day: 40 (two […]

December 18, 2020
Johan Cruijff ArenA Amsterdam

MJR TOM has been the mobile catering partner with Johan Cruijff ArenA since 2005. From André Hazes to the Rolling Stones and Sensation White; we have seen it all in Amsterdam. Depending on the band that is playing MJR TOM operates between 15 and 50 vendors per night, serving beer, soft drinks, ice creams, cocktails […]

December 18, 2020
Qmusic Ice Cream Truck 2019

MJR TOM has been Qmusic’s brand activation partner since 2015 and the Qmusice ice-cream truck stands out the most. During 3 weeks the MJR TOM Brand Ambassadors travel across the country to hand out free ice creams from a branded ice cream truck Best case: Qmusic ice-cream truck 2020 Brand Ambassadors per day: 3 Total […]

December 18, 2020
Sydney Showground

MJR TOM started working with Sydney Showground in 2019, right after a local entity (MJR TOM AUS) was established. The venue is suitable for various sporting events as well as music concerts. Depending on the event taking place MJR TOM operates up to 40 vendors per event. Best case: Festival X 2019 Vendors: 40 Total […]

May 6, 2020
Electric Love 2019

ELECTRIC LOVE FESTIVAL - AUSTRIAMJR TOM has been working at Electric Love Festival since 2017. Electric Love is held on a beautiful location near Salzburg and is considered one of our most valued partners. The EDM minded festival attracts around 55,000 visitors per day and is held over the course of 3 days. A variety […]

May 6, 2020
Rugby Worldcup 2019

RUGBY WORLD CUP 2019 – JAPANFor the 2019 edition of Rugby World Cup, which was held in Japan, MJR TOM produced 1,080 HEINEKEN branded rack backpacks. For this specific event the “can collector bags” were created, allowing the vendors to decant cans and bring back empties. The backpacks were used in 10 out 12 tournament […]

May 6, 2020
Hampden Park 2019

HAMPDEN PARK – GLASGOWIn contrast to most other venues at Hampden Park MJR TOM operates draught buggies. The buggies are placed in strategic locations around the perimeter of the pitch, giving the venue an extra 24 points of sales in an area where static bars are not allowed. The buggies are set up in groups […]

May 6, 2020
Etihad 2019

ETIHAD STADIUM - MANCHSTERMJR TOM has been the proud hawking partner at Etihad Stadium in Manchester since 2016. On average the stadium hosts 4 concerts per summer, where MJR TOM provides all on-pitch vendors. Depending on the band that’s playing we operate between 40 and 100 vendors per night, selling mostly beer and cider. Best […]

May 6, 2020
NS Railcatering

NATIONAL RAILWAYS (NS) – NETHERLANDSIn 2019 MJR TOM developed brand new coffee backpacks and vending trays for the National Railways. The backpacks are used for their rail catering, a proven concept that has been carried out successfully for many years. In total 90 coffee backpacks and vending trays have been taken into use by National […]

May 6, 2020
Rock Werchter 2019

ROCK WERCHTER – BELGIUMMJR TOM and Rock Werchter have been working together successfully since 2018. The four day Live Nation event is considered one of the best in its category and attracts around 80,000 visitors per day. Just recently a new long term contract was signed which means that MJR TOM will operate 50 vendors […]

May 6, 2020
World Championships of Darts 2019

WORLD DARTS CHAMPIONSHIP - LONDONMJR TOM is the hawking partner at the biggest dart event in the world: The World Darts Championship at Alexandra Palace. The tournament is held annually over the course of 14-16 days between mid-December and the first of January. The event welcomes nearly 90,000 darts enthusiasts. Best case: World Darts Championship […]

January 10, 2020
Zwarte Cross 2019

ZWARTE CROSS FESTIVALMJR TOM and Zwarte Cross have been working together since 2005. During the years Zwarte Cross has become Holland’s biggest festivals, welcoming 250,000 visitors over the weekend. MJR TOM operates at the “cross area” of the festival, where the limited bar capacity can’t cope with the huge demand for Grolsch beer. Best case: […]

January 10, 2020
Ziggo Dome 2019

ZIGGO DOME – AMSTERDAM MJR TOM has been the proud hawking partner of Ziggo Dome since it opened its doors in 2012. Depending on the band that’s playing MJR TOM operates between three and eight vendors selling either HEINEKEN, wine, cider, shots or ice. On average we work around 40 times per year at Ziggo […]

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Michelangelostraat 67 
1077 BW Amsterdam
The Netherlands

+31 (0)88 070 1000
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